Both contests, which were activated on Facebook, Twitter and Instagram, garnered nationwide entries. In January, Cuties fans shared stories of kindness with the hashtag #ShareSomethingSweet to win thousands of dollars in cash prizes. The first ever Cuties Correspondent contest sent two kid correspondents backstage at an iHeart Radio Jingle Ball concert in Miami, Florida to interview celebrities. Among the campaign’s highlights were social contests with prominent iHeart Media personalities such as Mario Lopez and Bobby Bones. “Our goal this season was to nurture deep, long-lasting relationships with parents to increase engagement, brand preference and drive customers to our retail partners.”Ĭuties’ innovative partnership with iHeart Media and social influencers during “100 Days” allowed for custom experiences with audiences and approached nearly half a million impressions across social, radio, digital, events, OOH and retail. “The positivity of our brand and family-friendly focus resonates with parents,” said Howard Nager, vice president of marketing and business development at Sun Pacific. After the wrap of this season’s “100 Days of Sunshine” campaign, marketing research by W5 shows that Cuties remains the preferred mandarin brand of parents, posting an 11-point increase in preference compared with its top competitor. PASADENA, California – As California Cuties season winds down this month, Sun Pacific’s flagship brand reports an increase in preference and purchase intent among its target audience, millennial parents.Ī 2017 Brand Love study conducted by youth research firm Smarty Pants named Cuties the preferred produce brand of parents at the start of the citrus season.
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